We all remember the time when Late Steve Jobs introduced

the amazing, the better and the incredible iPad

back in January of 2010. Yes, I have deliberately put that in quotes because that’s what he intended us to believe in and that’s what we all have eventually come to believe in. He sure didn’t start the trend of using these top selling keywords but it has continued till the latest iPad Mini Keynote.

In fact, two of the top selling sales and marketing strategies for selling a product is to Be Likable & To subtly let the consumers believe at an subconscious level that the product is just great and phenomenal. Well, Steve didn’t have to worry about the first one. For the second one, what they do is to use selling adjectives like magical, so much better, a revolutionary product, extraordinary, etc.

Let’s look at how Tim Cook uses those magical words to transcend his thoughts into our subconscious.

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